RUGID Founder Jeff Bruss and stepson Riley doing a little target practice circa 2019. We don't just sell archery, we use it.

Great customer service still exists.

RUGID is a family-owned business located in Northern Wisconsin. Founded in 2018 by Jeff Bruss, a Navy veteran, and his wife, Kim, they still personally pack every order, answer every e-mail and take every call. RUGID is a small-town business providing big-time customer service.

Read more about RUGID and how we got started.

RUGID air tight duffel bags. 40 liter waterproof camping, hiking and cycling duffels.

Air-Tight Bags

Hard Tactical Cases

RUGID Accessories